Why Use Google Analytics?

For monitoring your Website traffic, you just can’t beat Google Analytics — and it’s free. It tells you the source and duration of your page hits, which pages are visited, and, above all, where the hits are coming from and what search terms led them to your site.

Why Bother Analyzing traffic? You can figure out which of your website’s pages is receiving the highest amount of traffic, and then discover why visitors are drawn to those pages. Tweak or revise the pages that are not receiving as much attention.

To obtain more exposure for your site, figure out what referrers generate the most traffic, and tweak your site for more exposure to them.

Do other sites contain your banners or ads? You can evaluate the success of the campaign.

Time can cost you valuable cash. If you notice that you have been working on a traffic building method that is not accomplishing too much, you can quit spending your time, or find out where the error is so you can fix it.

See what keywords receive the best ranking. Conduct an investigation to discover new keywords to use in place of the ones that are not working well.

See what pages are the most popular and their bounce rate. The bounce rate is the number of visitors who leave your site without looking at any of your other pages. Typically it’s a great sign when visitors linger on your site and read more of your content prior to clicking off your page.